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Tools to Help Promote Your Web Site
provides information about the following types of tools to help you promote (and operate) your Web
- ROIbot.com - provides tools for an
auto responder to customers, monitor to see if other web pages (e.g., your
competitor's) Web page have changed, schedule and automate the submitting
and re-submitting of your sites to the search engines, and secure order forms.
Recommended by Dan Janal, Internet Marketing Specialist.
- The Web
Robot Pages - Web Robots are programs that traverse the Web
automatically. Some people call them Web Wanderers, Crawlers, or Spiders.
Engine Spider Simulator - enter a Web page address and the Search Engine
Spider Simulator shows you how the Web page appears to a search engine. This
display can help you understand how a search engine indexes your pages.
- Google Toolbar - installs on your
computer; provides search capability such as: search only the pages of the
site you're visiting; see Google's ranking of the current page, access more
information about a page including similar pages, pages that link back to
that page, as well as a cached snapshot; highlight your search terms as they
appear on the page (each word in its own color); find your search terms
wherever they appear on the page.
- SelfPromotion.com - contains
lots of helpful information and some tools.
- Wordtracker - you can pay for
use of an online application to monitor and select potential keywords for
your Web site; also has a very good article
on keywords. Recommended by
Brent Winters, owner of WebPosition tool for search engine tracking. Danny Sullivan wrote an excellent
article on Wordtracker (you must be a Search Engine Watch subscriber to
access the page).
Suggestion Tool - Allows you to
assess the popularity of keywords. Using the GoTo.com tool allows you to find
valuable glimpses into actual keyword query frequencies that you might have
overlooked. It is probably safe to assume that the GoTo.com query
frequencies are similar to other search engines. NOTE: Enter only a single
word to get the most popular multi-word phrases containing that term.
- WordSpot - provides tools to
identify actual keywords and keyphrases that people are using.
- Lexical FreeNet - provides an online thesaurus
which can help you select keywords for your Web pages.
- SearchSpell Typo - for
finding the misspellings that people use for keywords.
The following tools allow you to assess your site's link popularity as
well as enhance the links into your site.
- LinkPopularity.com - With
their free online tool, you can see who links to your web site. This service
provides an easy one-click method of checking link popularity on three of
the major search engines. They also provide a free monthly customized Link
Popularity Report via e-mail.
- LinkPopularityCheck.com -
Searches MSN, AltaVista, Lycos, and HotBot to determine how many pages on
the Internet contain links to your site. Operated by MarketPosition.com.
- Zeus product, by
cyber-robotics.com - Claims to help in gathering and exchanging
links. If you visit the site, there is an "Information Link"
which provides a description of how the product
works. IHR has not used this product and does not endorse the product, but we
do want to mention it as a possible tool to help you manage and speed up the link
- Marketleap - has a
tool for assessing your site's link popularity by querying All The Web, Alta
Vista, AOL, Google, HotBot, and MSN.)
- ARELIS Reciprocal Links
Solution - from Axandra software company, this software helps set up link exchanges.
- If you are doing a link campaign, it helps to know when sites have added
links that you requested. The following sites offer tools to help you track
when Web pages change:
The following sites allow users to register a list of Domain names to
purchase when they expire. Currently a user has to continually monitor the
expired names for availability to the public, so these tools will save
time for users.
- Compare Your Clicks - free
online service lets you enter a term, then see the going rate for the top
five positions on several paid listing services. A great tool for doing some
- JimTools.com - Click on
"Keywords" in the top navigation bar to access JimTools Pay per
click monitoring tool. With the GoTo Keyword Wizard, you can enter a keyword
(best), or a keyphrase, and the Wizard will do the following: a) return a
list of the most popular searches relative to that keyword (a la Search Term
Suggestion Tool), b) displays the top 30 listings, with bids, for that
keyword, and c) show the top 30 bidded listings for all the other search
terms it found relevant to the one you entered, and tells you how many
searches were done on those terms last month in GoTo. Very handy tool.
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