Defining a Promotional Strategy
The first step in deciding how to do Internet promotion is to
define a strategy. Following are some initial steps to do this.
Access the Internet directory
Yahoo and find the most appropriate category for your site, where your site
might be listed. Tips:
If you sell a nationally-oriented product (e.g., lab
equipment) or service (e.g., consulting to fertility clinics), make sure
that you don't place your site in a regional category. In Yahoo,
the national listing is:
After you find the appropriate category, study
the keywords in the sites and record keywords that are appropriate for
your site, which you may have omitted.
Review search engines to see how other sites are listed.
Enter keywords learned from step 1, that are related to your organization
and see what sites are listed.
After you have gathered the appropriate directory categories and
search engine keywords, you'll be ready to update your own pages with keywords.
Bruce Clay, LLC - Internet
Business Consultants - The site offers an immense amount of information for
building and promoting a Web site, often written in instructional format. Lots
of helpful information.
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