|
|
Infertility Home > Professionals
> Business
Mgt.
> Web Site > Development
Turn Newsletters into Educational Pages
Some infertility clinics mail newsletters to patients (and potential
patients). Then later the clinic might add the newsletter to a newsletter section of
the clinic's Web site. However, doing this creates problems and limits the
usability of the information. Rather, IHR recommends that the newsletter
articles be turned into separate educational Web pages and placed in an
educational, rather than a newsletter, section of the Web site. Doing this, has
the following advantages:
- You will not have to deal with newsletter date problems. If you are
unable to send out a newsletter for a period of time, then
it will look strange for a user to see big gaps in dates in your online newsletter
section. Worse, if your last newsletter on the site is dated four
years ago.
- You can combine all educational articles into one organized place on
your site. If your Web site contains a section for newsletters and a separate
section for educational pages, then you won't have a simple way of organizing the
articles into separate topics. For example, if you have an educational
page about ICSI and a newsletter article about ICSI, it will be difficult to
put those articles side by side for a user.
- You can convert each newsletter article into a separate Web page, each
of which can be used for
your site promotion. You don't have be concerned about keep the
integrity of the newsletter together. Instead, you can think about using the
newsletter as a source of making educational Web pages. Then you can add
keywords for the search engines into each educational
Web page.
- You can update the educational pages whenever they need updating. If you keep the article as
a newsletter, then later you may be hesitant to provide a needed update to
the page, because you would be altering the
integrity of the newsletter - "Issue number 17 said XYZ and we can't
change the information in that issue, because that would not be
truthful."
Some additional questions/comments to consider:
- You can still add a newsletter citation at the bottom of your educational
Web pages - e.g., "this article is based on information from XYZ
newsletter, issue number ___."
- Internet users simply want to find information. Do they really care that
the information is from a particular newsletter issue?
- A newsletter is basically a way of bundling printed newsworthy
articles. However, the Web opens up new ways of providing information.
For example, all articles written in the last three years about ICSI can be
combined into one place on your site.
Copyright 2000-2017 Internet Health Resources
About Us
|