|
|
Infertility Home > Professionals
> Business
Mgt.
> Web Site > Development
Using a Free Web Site Development and Hosting Service
Some service providers (e.g., Salu.net and Medem) allow physicians to build a
Web site for free, using Web-based templates. The service provider also hosts
the Web site for free. There are a some advantages to using the free services,
including:
- There is no cost for the development and hosting
- The sites are easy to build and update
- The sites are typically attractive and professional-looking
However, free services have the following disadvantages:
- You will not receive your own Domain Name for your Web address. You will have
to use the service's Domain Name. Do you want to put that Web address on your
brochures, newsletters, and stationary? Does it provide a
professional-looking address?
- You may find your home page Web address contains lots of junky characters.
For example, here is the home page address for a group
of glaucoma physicians:
http://www.glaucomaassociates.eyemd.org/ypol/
user/userMain.asp?siteid=5746
The above type of Web address is typical for one of the free services.
Search engines typically cannot index this kind of address.
- Review the Web addresses of the site subpages. Here is the Web address for
a physician on the site (spaces added below so the URL will fit on this web
page):
http://www.glaucomaassociates.eyemd.org/ypol/ user/userMain.asp?siteid=8151&
content=userHomePage&bcx=My%20Doctor^TAB~
Web%20Site^MNU~Dr%20Dickens^PST^8151~Home%20Page^ CAT^1&rndm=0.6831244
It is doubtful that an infertility Web site or directory would point to the
above Web page address. Also, most search engines will not be able to index
a page with the above type of Web address.
- You will probably not be able to extensively update your keyword tags (i.e. META
keywords, META description, Title tag, and ALT tags) to rank higher in the
search engines.
- You will not be able to create a unique Web site. You must use the
template structure of the service provider.
- Your Web site will always be at the mercy of the free Web service. It will
not be a portable Web site.
- If you are not happy with the services, you cannot simply move your
Web site to another provider.
- If the free Web service goes out of business, your Web site will
disappear.
- Check if the service offers any way of effectively promoting your infertility Web site.
Typically they do not.
- Check if the service offers online Web statistics reports. If reports
are offered, see if the report contains a "referrer" section which
allows you to see which Web sites are sending traffic to your Web site. This
will help you evaluate the effectiveness of your Web site promotion.
In summary, the most important limitation with a free service
is that your Internet
promotion will be hampered.
IHR offers full
hosting and promotion services to effectively promote your infertility Web site.
Copyright 2000-2017 Internet Health Resources
About Us
|